Why Florist Prices Vary

July 2026 · Petals By Emily, Easley SC

Have you ever wondered why florist prices seem to change depending on the state you’re in, the time of year, or even the florist’s experience? It’s one of the most common questions we get, so we wanted to share an honest look behind the scenes.

Most flowers travel a long way

California, Florida, and Ecuador are three of the biggest sources for fresh flowers. Because there are so many growers in those areas, prices there can be a little lower. But here in the Greenville and Easley, South Carolina area, those same flowers have to be transported to us by air or mail. That means shipping costs get added on top of the flowers themselves.

Quality and season matter

Flower prices also rise and fall with the seasons and with demand. Around big holidays like Valentine’s Day and Mother’s Day, the cost of roses can jump dramatically because everyone wants them at once. And if you want truly beautiful, high-quality blooms — the kind that hold up and photograph gorgeously — those cost more than the grocery-store bunch.

What your deposit really covers

A florist’s pricing is based on experience, the cost of supplies, and the cost of the flowers themselves. Here’s something a lot of people don’t realize: we don’t pocket what we charge. The 50% deposit we ask for goes straight toward covering the exact cost of your flowers and materials, so we can order them fresh and make your arrangement exactly the way you want it.

Supporting a small, local florist

When you order from a home-based florist like Petals By Emily, you’re not paying for a storefront’s overhead or a big markup. You’re paying for real flowers, careful hand-work, and a bouquet made personally for you or someone you love — right here in the Greenville area.

Have a question about your order or a custom idea in mind? Here’s how to order, or send us a DM on Instagram anytime.